Your Next Ad Might Not Be Made for a Target Audience
· AI News · 2 min
What happens when AI moves beyond target audiences to generate bespoke video ads tailored to context, customer intent, and real-time interest?
There is one development in advertising right now that I find particularly fascinating.
Amazon recently unveiled a technology that automatically adapts parts of a video ad to each individual viewer.
We are not yet talking about generating entirely new commercials on the fly for every single person.
Yet the direction of travel is unmistakable.
The same commercial no longer has to look identical to everyone watching it.
Different messages, products, or calls to action can be served dynamically, depending on where someone is in their decision-making process.
Now project that concept a few years into the future.
Traditionally, advertising has worked like this:
We define a target audience.
We develop a creative concept.
We produce a film.
Maybe we cut five or ten versions.
Then media planning decides who sees which cut.
Generative AI could eventually turn this entire process upside down.
Instead of delivering twenty finished video files, we might be building an entire creative universe.
Characters.
Products.
Locations.
Cinematic camera concepts.
Messaging.
Scores.
Narrative beats.
And from that system, countless variations emerge dynamically, dictated by context, platform, and audience.
Someone browsing in the morning might see a different cut than someone scrolling late at night.
An existing customer might experience an entirely different narrative arc than someone discovering the brand for the very first time.
A product film could adapt dynamically across industries, regions, or individual interests.
At first glance, this sounds like pure ad tech.
To me, however, it is fundamentally a creative challenge.
Because when a single film can spawn a hundred or a thousand variations, the underlying core concept must be exponentially stronger.
The brand identity has to remain instantly recognizable.
The visual language has to be cohesive.
The soul of the campaign cannot get lost in the permutations.
And that is precisely why I do not believe this evolution makes creative production obsolete.
It simply transforms what we produce.
Instead of crafting standalone TVCs, we will increasingly design modular visual systems capable of generating endless films.
This shift is already changing how I approach production today.
At Chris Jean, we look far beyond individual frames.
We design characters, environments, products, and visual concepts with modularity in mind—building assets that can be repurposed, altered, and expanded long after wrap day.
That is one of the greatest strengths of hybrid production.
One layer might be live action.
Another might be high-end 3D.
Another powered by generative AI.
What matters is that every piece feels like it belongs to the exact same world.
A few years from now, we might look back and find it strange that millions of people ever watched the exact same commercial.
We are still in the early days of this paradigm shift.
Yet I am convinced it will fundamentally redefine how brands communicate.
Discover how we apply this approach for brands on our AI Video Production for Businesses page.