AI Commercials: Bold Visuals Need Bespoke Sound
· AI News · 5 min
What makes an AI commercial compelling? Chris Jean explores how bespoke sound design, voiceover, and music shape realistic campaigns across Germany and the US.
Notes from Chris
The Chris Jean blog: AI news, insights into ongoing film productions and behind the scenes from the studio in the Cologne area, Germany.
My 30-Minute Reset with Woojer, NeoRhythm, and Nova
· AI News · 4 min
How director Chris Jean uses Woojer MAT, NeoRhythm, and Lumenate Nova for a mindful half-hour reset away from film production and creative deadlines.
A Face Shows Who. A Room Shows Why.
· AI News · 4 min
Discover what brand films can learn from Iñárritu's Digger: how depth, staging, and spatial context turn striking visuals into believable stories.
Why Great Product Films Feel Tangible
· AI News · 5 min
Discover how texture, light, and tactile detail elevate product films. Chris Jean explores what commercial filmmaking can learn from stop-motion craft.
More Cinema for the Budget: How AI Unlocks New Ideas
· AI News · 4 min
Discover how AI tools and hybrid workflows enable cinematic brand films, unlocking ambitious creative concepts without exploding production budgets.
Christopher Nolan Is Right About AI Slop
· AI News · 2 min
Christopher Nolan warns against AI slop. Why his critique and the excitement around generative AI can both be right for modern filmmaking.
George Lucas on AI in Film: Why He Has a Point
· AI News · 2 min
George Lucas views AI in cinema as inevitable. Discover why embracing AI expands creative potential without replacing the human core of great filmmaking.
Your Next Commercial Might Not Be Built for a Target Audience
· AI News · 2 min
What happens when AI stops generating ads for broad audiences and begins creating dynamic films tailored to individual moments, context, and intent?
The Future of AI Video Isn't Prompting—It's Directing
· AI News · 2 min
AI video is evolving from text prompts into a true production tool. Why camera, space, timing, and directing will matter far more than complex prompting.
Why I Don't Care Which AI Video Model Is Best
· AI News · 2 min
Veo, Runway, or Firefly? Why professional AI video production should never depend on a single model and why the creative workflow matters far more.