AI Creative Direction for Brands That Refuse to Look Generic

AI creative direction and production strategy for brands and agencies. Build a content engine that looks premium and stays EU AI Act compliant.

AI gave every brand the same tools. That is exactly why most brands now look the same. The advantage is no longer access to AI. It is taste, direction and a system that turns the tools into work that feels like you.

That is what I bring. Creative direction for the AI era, plus the strategy to build it into how your brand actually produces content.

Two ways I work with you

As a director for hire, I take a brief and deliver finished, premium AI campaigns end to end.

As a consultant, I help your team build the engine. Visual direction, production pipeline, tool choices, quality control, and the guardrails that keep everything on brand and on the right side of the law.

What consulting covers

Creative and art direction for AI campaigns. Production pipeline design so your team ships fast without shipping slop. Tool and workflow selection for your specific needs. Quality standards and review systems. EU AI Act guidance, so your AI content is compliant and disclosure-ready across Europe.

The legal piece is not optional anymore, and most agencies are not ready for it. I run a dedicated AI strategy and compliance practice, so you get the creative and the compliance from one person who understands both.

Who this is for

Brands that want a premium AI content engine without the generic look. Agencies that win the pitch but cannot produce AI work at the level the client expects. Teams that have the tools and still cannot get the quality.

Why me

Creative Director, cinematographer and 3D artist with 2500+ clients and broadcast credits, and an active AI strategy practice focused on EU compliance. Craft on one side, strategy and law on the other. Very few people sit in both seats.